June 2, 2023 | by Katie Claflin
Categories: First Time Buyer, Homeownership
June is National Homeownership Month, and we're taking this opportunity to expand access to TSAHC's home buyer programs. In 2022, 41% of home buyers using TSAHC's programs identified as Hispanic, up from 38% in 2021.
However, despite these gains, we recognize that many Hispanic households continue to face significant obstacles to homeownership. Recent research released by Maxwell.com indicates that limited English proficiency is a barrier for nearly a quarter of Hispanic households, eclipsed only by credit score challenges.
This Homeownership Month TSAHC is breaking down the language barrier by translating our marketing materials into Spanish. Over the next month, we will be releasing newly translated videos and flyers, as well as a podcast segment recorded entirely in Spanish. Our campaign will culminate with a special training for lenders, REALTORS®, and housing counselors on June 21st focusing on opportunities and resources to better serve Hispanic home buyers.
Earlier this year we released two videos to explain the benefits of TSAHC's programs to potential home buyers. Below are the original videos, along with their newly translated versions.
Los 4 Pasos Para Usar La Ayuda de TSAHC
¿Qué es un Certificado de Crédito Hipotecario?
You can find all our videos on our YouTube channel here.
If you are a lender or REALTOR serving Spanish-speaking buyers, we need your help! Promote these resources to your clients to help explain the benefits of TSAHC's assistance programs. If you've met the requirements to be a participating lender or REALTOR, you can also create a profile on our website to receive home buyer referrals.
Subscribe to our blog to receive notifications as we release additional Spanish language resources this month. And don't forget to register for the training on June 21st!
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